Happy 2026. This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com
In Episode 035, I chatted with Sebastian Barnick, Director at Pleasant Land Distillery. Starting life in the Royal Navy, he became a certified distiller and WSET educator with a wealth of experience in wines and luxury spirits. He is an NPD professional and runs a sustainable contract distillery in the UK. I hope you will enjoy our chat.
Timestamps
(1:36); Origins of a Liquid and Brand
(7:48); Rectifying Vs Distilling
(11:10); Disconnect between Pricing and Quality
(18:42); The Bottom Up Era
(20:04); Value Chain Construction
(27:01); Where Do The First 10,000 Pounds Go
About The Host: Chris Maffeo
About the Guest: Sebastian Barnick
This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at bottomup@maffeodrinks.com
MAFFEO DRINKS: Built Bottom-up