HUNGRY. How Rude Health Disrupted The Health Food Category and Built a +£20 million Household Brand - Camilla Barnard, Rude Health, co-founder.
Life is a little crazy right now. This is a reposted episode from a couple of years ago with the wonderful Camilla Barnard, founder of Rude Health.
Back in full swing next week.
In 2006, finally, something erupted.
Health food was an imbroglio of crusty and boggey-fied, innocuous yet alienating food.
Glib green and banal brown shelves had less personality than a broken Asthma pump in a hospital car park.
A cacophony of precocious cardboard-with-a-conscience.
In 2006, thankfully, a TECTONIC SHIFT ERUPTED!!!
Lashings of lurid orange and green and pink and red lava spilled over supermarket shelves.
A bombastic riot of eye-gorgingly-gorgeous products, coquettishly carousing your taste buds.
Rude Health, the Granola-gorging Jospeh and the technicolour Dream Coat.
Rude Health made you feel beautiful and bountiful.
They’ve scaled from +£20 million, won listings at Sainsbury’s, Waitrose, TESCO, Booths.
My latest guest on HUNGRY is the wonderful, Camilla Barnard, co-founder Rude Health.
One of my favourite episodes to date!
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