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In this exclusive internal training session led by our Google Ads Strategist, Usama Khan, learn how to get conversions using cold search terms.
Discover the strategies and tactics that will help you keep customers engaged and interested, even when they are at the top of the marketing funnel. Usama discusses the key differences between cold and warm search terms. He also guides you through evaluating your top of funnel campaigns, providing actionable insights to understand what's happening and how to leverage that data.
Connect with Usama on LinkedIn:
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0:00 Top of Funnel Strategy: How to Get Conversions Using Cold Search Terms
3:08 The biggest assumptions you can make about a brand term
6:30 Evaluating your Top of Funnel campaigns
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💣 The Ultimate Guide to Google Ads for 2023:
• The Ultimate Guide to Google Ads for ...
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💯The Ultimate Guide to Google Ads for Lead Generation:
https://sol8.com/google-ads-lead-gene...
🛒 Everything you need to know about Google Ads for eCommerce:
https://sol8.com/google-ads-for-ecomm...
🧲 The only guide you’ll ever need for Google Ads for YouTube:
https://sol8.com/google-ads-for-youtube/
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👉 Want to become a Google Ads expert?
We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!
Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery
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Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
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