The Google Ads Podcast Top of Funnel Marketing Strategy: How to Get Conversions Using Cold Search Terms
In this exclusive internal training session led by our Google Ads Strategist, Usama Khan, learn how to get conversions using cold search terms.
Discover the strategies and tactics that will help you keep customers engaged and interested, even when they are at the top of the marketing funnel. Usama discusses the key differences between cold and warm search terms. He also guides you through evaluating your top of funnel campaigns, providing actionable insights to understand what's happening and how to leverage that data.
Connect with Usama on LinkedIn:
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0:00 Top of Funnel Strategy: How to Get Conversions Using Cold Search Terms
3:08 The biggest assumptions you can make about a brand term
6:30 Evaluating your Top of Funnel campaigns
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