The Game with Alex Hormozi How To Identify What Business You're REALLY In | Ep 876
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Apr 30, 2025 Understanding the true essence of your business can unlock growth. Entrepreneurs often misidentify their core challenges, focusing on minor issues instead of what truly matters. Chasing impulsive opportunities can lead to distractions, preventing mastery of essential skills. Resilience and a wealth mindset are crucial for overcoming temptations to abandon ventures. Decision-making in entrepreneurship is complex, requiring persistence and a willingness to pivot based on real market evidence. Identifying and confronting core problems is key to success.
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Fitness Business Reality Check
- Alex Hormozi started in fitness thinking it was about workouts and training science.
- He quickly realized the real business was sales and marketing, focusing on getting people to show up.
Supplements: Brand Over Product
- Alex believed supplement success depended on product efficacy.
- He found the real business was brand and distribution, since customers buy brands, not just effective ingredients.
Software Business Product Lesson
- Alex entered a software business thinking marketing and sales would drive growth.
- He realized the key was product quality, but lacked the technical skills to deliver it well.
