MM: Marketing for Health Accessibility with Amanda Krupa, Director of Communications and Marketing for AHIMA Foundation

You need access to use and understand your health information for better health outcomes.

In this episode of Marketing Mondays, Andreea Borcea has Amanda Krupa, director of communications and marketing for AHIMA Foundation on the show. Hospitals and health systems don’t have website accessibility as part of their top priorities, which, in addition to a lack of awareness and understanding, makes it hard for consumers to access the information they have the right to have. Amanda explains how the increase in accessibility, diversity, equity and inclusion with the help of certified professionals is present in hospitals and health systems, especially in the teams in charge of digital content. She talks about marketing having a focus on making equitable content for better accessibility with the use of relatability and storytelling, something figures like influencers might play a role in the future.

Tune in to this episode to learn from Amanda Kruppa about health communications and marketing helping people access their health information!

Click this link to the show notes, transcript, and resources: outcomesrocket.health