How To Be Moderately Successful.
EP27 How to use your company vision to drive results
Feb 3, 2024
Mike discusses the importance of having a clear vision for a business and using a structured approach. He emphasizes the three components of a vision: core values, purpose, and a big hairy audacious goal. Mike highlights the need to extract and communicate the vision to align the team and make informed decisions. Revisiting the vision periodically can help realign the business and address any deviations.
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Quick takeaways
- Having a clear vision is crucial for business success and should consist of core values, purpose, and a BHAG.
- Extracting and communicating the vision helps align the team, make informed decisions, and realign the business periodically.
Deep dives
The Importance of Having a Clear Vision
Having a clear vision is crucial for business success. Jim Collins emphasizes that vision is not an abstract concept, but a concrete and tangible guiding force for decision-making. He studied successful companies, including IBM and Proctor & Gamble, and found that their growth and success were driven by a well-defined vision. It's important to have a vision that is relevant to your business, even if it's not on a massive scale. Your vision should be authentic, compelling, and resonating with your team to bring them along on the journey.
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