Engaging Your Team Through Social Media

Many blue-collar businesses fail to engage their teams effectively, particularly on social media. Older business owners often dismiss these platforms, believing they lack the time or inclination to utilize them. However, employees, particularly younger technicians, can leverage their smartphones to create authentic content that showcases their work and the company’s services. Encouraging technicians to capture customer testimonials in the moment can generate more relatable and trustworthy content, enhancing the business's online presence and helping to build customer relationships.