The Home Service Expert Podcast

Hustle vs. Leadership: The Right Moves that Change Everything for Your Business

30 snips
Feb 14, 2025
DJ Carroll, CEO of Carroll Media and expert in sales psychology, shares valuable insights on leadership and business success. He discusses the importance of involving younger employees in content creation and the potential of social media. The conversation dives into overcoming mediocrity through strategic hiring and pricing, while emphasizing personal growth and effective marketing. DJ also explores AI integration, the balance of business sales, and the shift from hustle to leadership, highlighting how discipline and mentorship can transform careers.
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ADVICE

Tech-Generated Content

  • Empower your younger technicians to create social media content.
  • Let them use their smartphones to film in the field, eliminating the need for a camera crew.
INSIGHT

Contractor vs. Owner Mindset

  • Many small business owners operate like contractors, leading to cyclical ups and downs.
  • They struggle to transition from a worker mindset to an owner mindset, hindering consistent growth.
ADVICE

Defining Success

  • Success doesn't always mean building a massive company.
  • Find fulfillment in achieving a comfortable income while maintaining a healthy work-life balance.
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