

South Central 30 | RCB’s disheartening post win tragedy & Kamal Haasan’s Kannada origin row
29 snips Jun 6, 2025
Join journalist Venkat Ananth, who unpacks the branding strategy of RCB, as he discusses the shockingly tragic stampede that occurred during the team's victory celebrations, claiming 11 lives. Purushothama Bilemale, President of the Kannada Development Authority, dives into the heated debate around Kamal Haasan's comments on Kannada’s origins and the broader implications for Dravidian languages. They dissect the intersection of language, culture, and sports while advocating for better safety and planning for large public events.
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RCB Celebration Planning Failure
- The RCB victory celebration was poorly planned, leading to a stampede with 11 dead and over 50 injured.
- Lack of coordination among government, police, RCB, and stadium authorities caused chaos and tragic crowd management failure.
Plan Events With Clear Communication
- Authorities must avoid hurried event announcements without full inter-agency communication.
- Plans for large public celebrations should be made well in advance with clear messaging to prevent confusion and ensure safety.
RCB's Brand Power Beyond Trophies
- RCB has evolved into a mythical, globally recognized brand partly due to Virat Kohli's rise.
- The team’s popularity transcends winning trophies and is embedded deeply in fan culture and branding strategies.