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South Central 30 | RCB’s disheartening post win tragedy & Kamal Haasan’s Kannada origin row

South Central

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Branding RCB: Culture and Commercialization

This chapter explores the branding and cultural impact of the Royal Challengers Bangalore, focusing on its vibrant public persona and efforts to engage local fans. It also critiques the commercialization of cricket, touching on the responsibilities of sports organizations in ensuring safety during celebrations and the importance of representation in building a brand identity.

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