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97. How Hyatt Hotels is creating a cultural movement
Feb 29, 2024
Hyatt Hotels is revolutionizing hospitality with the 'Culture Lives Here' program, celebrating Black Joy and city cultures. They discuss blending technology into marketing strategies, predicting the future of travel habits, and exploring personal passions in brand personalities. The admiration for innovation and impact in marketing, inspired by travel experiences, rounds out this engaging conversation.
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Quick takeaways
- Hyatt's 'Culture Lives Here' program links with culture shifters to elevate creatives and create a unique identity in luxury hospitality.
- Hyatt focuses on storytelling and innovative content creation to engage consumers and adapt to the evolving travel industry.
Deep dives
Innovative Marketing Strategies at Hyatt Hotels
Hyatt Hotels has developed the 'Culture Lives Here' program under the Thompson brand, aimed at linking with culturally influential 'culture shifters' to elevate creatives and establish a unique identity. By seamlessly integrating with influential figures and focusing on storytelling within luxury hospitality, Hyatt aimed to create a space where these individuals feel at home and can naturally engage with the brand, leading to increased brand recognition and appeal.
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