Innovative Marketing Strategies at Hyatt Hotels

Hyatt Hotels has developed the 'Culture Lives Here' program under the Thompson brand, aimed at linking with culturally influential 'culture shifters' to elevate creatives and establish a unique identity. By seamlessly integrating with influential figures and focusing on storytelling within luxury hospitality, Hyatt aimed to create a space where these individuals feel at home and can naturally engage with the brand, leading to increased brand recognition and appeal.