Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Adam Weinstein, CEO & Co-Founder at Writ, a Business Intelligence platform that has raised $3.8 Million in funding.

Here are the most interesting points from our conversation:

• BI Market Positioning: Adam discusses how Writ operates in the BI market, focusing on the divide between operational reporting and traditional enterprise-governed dashboards.
• Category Creation in BI: Writ is navigating the BI market with the intention of making "operational reporting" a more prominent category, even though it's not yet widely recognized.
• Strategic Labeling: Despite aspirations to differentiate, Adam acknowledges that labeling Writ within the BI market is necessary for attracting investment, as that’s where the money currently flows.
• Future of Operational Reporting: Adam shares plans to make "operational reporting" a more recognized and valued concept within the BI landscape, potentially creating a new subcategory.
• Balancing Innovation and Market Expectations: Adam touches on the challenges of balancing innovative ideas with market realities, especially when communicating value to potential investors.
• Market Strategy Evolution: Adam hints at Writ's evolving market strategy, suggesting that the current BI market positioning might shift as the company grows and the category of operational reporting gains traction.

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