What Runs First? How to Prioritize Your Marketing

[00:27] Today’s Topic: What Runs First? How to Prioritize Your Marketing

[00:50] If you are improving every week by 1-2%, this means you are improving by 50% per year, which is a good place to be,

[01:16] Look at the funnel first: you can see in Google Analytics what’s working and what isn’t.

[01:41] From there, you can determine what to focus on.

[01:57] Look at what’s causing the biggest drop-off and run AB tests.

[02:38] If you have a leaky bucket, you wouldn’t pour more water in.

[02:53] Make sure your funnel is optimized before you drive a lot of traffic to it.

[03:00] Both Eric and Neil know a man named Shaun Ellis who was on the growth team for Dropbox.

[03:10] He went on to create Growth Hackers. They have since released a growth management tool. North Star.

[03:40] North Star uses the ICE model (Impact, Confidence, Ease)

[04:36] Average your scores in each category.

[04:44] North Star allows you to test different hypotheses.

[05:15] The problem with the ICE framework is that it only works if someone in your company knows marketing really well.

[05:52] Once you fix your funnel, it’s all about driving traffic to your site/funnel.

[06:00] The best traffic is paid traffic.

[06:12] For paid traffic, you can try Facebook, Taboola, Outbrain, etc.

[06:30] Measure traffic based on the ROI.

[07:04] That’s all for today!

[07:07] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

What Runs First? How to Prioritize Your Marketing | Ep. #648