Ep. 139: Karina Mikhli, Fractional COO and Founder of Fractionals United, Navigating the Fractional Economy

Leaders,

Karina Mikhli is a seasoned Fractional COO and the Founder of Fractionals United. Fractional is one of the most exciting aspects of the freelance economy. Instead of traditional, individual contributor freelance work, fractional unlocks executive level and strategic level engagements and professionals. 

According to Human Cloud’s Industry Landscape, there are over 20 fractional focused solutions, spanning sales, marketing, and consulting. 

Fractional is also global. The US seems to be first in terms of fractional adoption. But Europe and Asia are quickly catching up.

In this episode, we’ll dive into everything fractional. We’ll define who fractional individuals are, what they do, how they differ from traditional freelancers, who they serve, how they work with clients, and what the future of fractional looks like according to Karina.  

Key Takeaways:

• Growth of Fractional Work: The trend of fractional work is on the rise, with more professionals opting for fractional roles to leverage their expertise.

• Profile of Fractional Professionals: Typically, these individuals are experienced leaders who drive strategic initiatives and produce impactful results.

• Supportive Infrastructure: The fractional economy is supported by various platforms, marketplaces, and resources that facilitate the work of fractional professionals.

• Diverse Engagement Structures: Like freelance, fractional can take many different engagement structures.

• Importance of Communication: Effective communication and clear expectation-setting are critical for successful client engagements in a fractional capacity.

• Future Outlook: The future of fractional work is promising, with an expected growth in communities and associations dedicated to supporting fractional professionals.
• Get Involved: Future events and communities for individuals interested in fractional.