ADHD for Smart Ass Women with Tracy Otsuka

EP. 327: Changing the ADHD Money Narrative with Nicole Stanley

9 snips

Apr 9, 2025

Nicole Stanley, a financial coach and founder of Arise Financial Coaching, shares her journey of transforming her relationship with money after being diagnosed with ADHD. She discusses how traditional money management methods often fail those with ADHD and emphasizes the importance of compassion and simplicity in financial strategies. Nicole illustrates how embracing ADHD traits can lead to financial empowerment. The conversation touches on overcoming shame, improving mental health through financial stability, and designing personalized systems that honor ADHD strengths.

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ANECDOTE

Nicole's ADHD Diagnosis

Nicole Stanley was diagnosed with ADHD at 31 after recognizing symptoms in her daughter.
This diagnosis validated her lifelong struggles and changed her perspective.

INSIGHT

Masking and Stress

Masking ADHD can lead to overexertion and stress.
Recognizing ADHD allows for setting realistic expectations and reducing stress.

ANECDOTE

From Stay-at-Home Mom to Entrepreneur

Nicole Stanley found stay-at-home motherhood overwhelming due to the constant details and "mom guilt".
Entrepreneurship allowed her to leverage her ADHD strengths and find more joy in motherhood.

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Money advice rarely works for the ADHD brain. We’re told to budget, track every dollar, and rely on willpower—but what if the real answer is to make it easier, not harder?

Nicole Stanley gets it. A financial coach, Latina entrepreneur, and founder of Arise Financial Coaching, Nicole helps women ditch the shame, confusion, and overwhelm around money. But before she coached hundreds of women and couples to pay off debt and build wealth, Nicole was a young mom in financial survival mode. Married at 22, she had to learn about money fast when her husband’s modest salary wasn’t enough to make ends meet. With a baby on her hip and a brain that struggled with traditional systems, she slowly built a business that now serves over 100 clients and supports a full-time team—long before she even knew she had ADHD.

Nicole was diagnosed with ADHD at 31, and everything started to make sense: the disorganization, the impulsive spending, the exhaustion from trying to do money “the right way.” She realized that what worked for neurotypical people didn’t work for her—or for many of the women she coached. That’s when she began designing tools and systems rooted in compassion, simplicity, and sustainability—approaches that honor how the ADHD brain actually works.

Nicole and Tracy talk about the emotional weight many women carry when it comes to money. They dive into why ADHD women are often labeled “bad with money,” how to build dopamine-boosting routines that stick, and what it means to make peace with your finances—not through shame, but through clarity and choice.

Resources:
Instagram: https://www.instagram.com/arise.financial.coaching/
Threads: https://www.threads.net/@arise.financial.coaching/
Facebook: http://facebook.com/arise.financial.coaching/
TikTok: https://www.tiktok.com/@arisefinancialcoaching
Book a discovery call: https://arisefinancialcoaching.as.me/schedule/58fce6

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