Verse Talks Eli Scheinman: digital art coming to Art Basel Miami
Nov 14, 2025
Eli Scheinman, an operator in the digital art ecosystem, shared his insights on bridging digital and traditional art. He discussed the Zero 10 initiative at Art Basel Miami, aimed at nurturing a new audience for digital art amidst market challenges. Eli emphasized the importance of embracing the quirks of crypto culture and the evolution of galleries, highlighting how artists like Beeple are changing the landscape. He also shared plans for expanding Zero 10 and creating long-lasting connections with collectors through engaging on-site experiences.
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Art Basel’s Strategic Lean-In
- Art Basel's Zero 10 signals a deliberate institutional lean-in to digital art during a post-hype maturation phase.
- The initiative is designed as a durable, global program spanning Miami, Hong Kong and Basel, not a one-off stunt.
Fair As Platform, Not Merchant
- Art Basel will continue to platform galleries rather than act as a primary seller of on-chain works.
- The fair supports gallerists by enabling native digital formats in their app and onsite displays.
Studios Showing As Exhibitors
- Zero 10 includes artist studios acting as exhibitors, with Beeple Studios and Visualize Value showing directly.
- Visualize Value will show Jack Butcher's Self Checkout and Beeple Studios will present Beeple's robot animals.