The challenge of defining event data

Event tracking becomes complicated when humans try to assign meaning to events. Different teams may interpret event names differently, leading to confusion and inconsistencies. Designing events from a business and product perspective can help bridge this gap and make event data more user-friendly for non-technical teams. By defining events based on the customer journey and core product features, teams can better understand and use the data. Additionally, having a catch-all interaction layer can accommodate specific use cases that may not be relevant to broader reporting but are still important for certain teams.