The Foundation for Scaling a Luxury DTC Brand (While Raising 3 Kids) With Lindsey Johnson

Lindsey Johnson is the Co-founder and CEO of Weezie Towels, a modern luxury bath brand. As CEO, she leads the company's product development, customer experience, and brand vision. Lindsey began her career in finance, working for firms including Morgan Stanley and BlackRock before co-founding Weezie to address a gap in the towel market.

In this episode…

Building a consumer brand today takes more than a clever idea; it demands clarity, discipline, and the willingness to swim against the current. Many founders chase rapid scale, but intentional growth often wins in the long run. How can you build an enduring business while staying true to your values?

According to entrepreneur Lindsey Johnson, the answer lies in obsessing over product quality and listening closely to customers. She emphasizes validating a legitimate market gap before building your business, developing deep operational expertise, and growing sustainably rather than chasing flashy milestones. Lindsey highlights practices like rigorous customer surveys, disciplined spending, and systems that keep teams aligned on vision and accountability.

In this episode of the Up Arrow Podcast, William Harris chats with Lindsey Johnson, Co-founder and CEO of Weezie Towels, about intentional brand-building. Lindsey discusses shifting from finance to consumer goods, how she navigated early operational chaos, and tips for developing a disciplined growth philosophy.