The Most Effective Marketing Campaigns For Consultants With Natalie Kaminski: Podcast #319

18 snips

Feb 5, 2024

Natalie Kaminski, Co-founder and CEO of JetRockets, shares valuable insights on building trust, finding new clients, creating strategic relationships, and implementing a self-managing management structure. She discusses the challenges she faced in growing her company and offers tips on communicating unique selling points and competitive advantages. Natalie also highlights the financial impact of company growth and the importance of qualification and pricing for consultants.

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ANECDOTE

From Immigrant To Tech Consultant

Natalie moved from Israel to the U.S. at age 19 with $500 and an open return ticket and taught herself to survive in tech roles.
She transitioned from QA and project roles into consulting in 2009 and landed her first client via a reactivated network contact.

ADVICE

Don’t Rely On Cold Outreach

Avoid cold outreach for high-ticket consulting; it rarely builds enough trust for big investments.
Focus on networking, thought leadership, referrals, and relationship building to attract qualified leads.

ADVICE

Act As The Client’s Strategic CTO

Act as a strategic CTO for non-technical founders to add disproportionate value beyond code delivery.
Provide product ownership and roadmap guidance alongside engineering to become indispensable and drive referrals.

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In our industry, you can’t just market to sell. When the value add is high, you need to actually build trusting relationships with your clients. This episode’s guest is proof of this. Natalie Kaminski, the Co-founder and CEO of JetRockets, has not only started her company but also grew it over time. Now, she has a team of 63. She sits down with Michael Zipursky to talk about the importance of trust, especially when creating an effective marketing campaign. From generating qualified leads to making unpopular leadership decisions, Natalie gives us a masterclass in marketing as consultants to the next level. Tune in now!

In this episode with Natalie, you’ll learn how to:

· Find your niche within a crowded marketplace.

· Avoid the biggest sales mistake consultants make when finding new clients.

· Find new clients using Natalie’s three-pronged approach.

· Create strategic relationships with other companies.

· Break through limiting beliefs to grow your practice.

· Implement a self-managing management structure within your business.

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Connect with Natalie on LinkedIn

Check out JetRockets

Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast

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