Simple Pin Podcast: Simple ways to boost your business using Pinterest Understanding the Pinterest Algorithm
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Feb 12, 2025 Dive into the mechanics of Pinterest's unique algorithm and discover how it shapes user feeds and searches. Learn strategies to enhance your marketing effectiveness through quality content and user engagement. The discussion highlights the benefits of leveraging default settings for optimizing traffic and compares Pinterest's approach to other platforms. Equip your business with insights that can drive success during crucial inspiration moments.
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Pinterest Is a Search Platform
- Pinterest is primarily a search and discovery platform, not a social platform dependent on engagement.
- Its algorithm delivers content based on user interests and search behavior, not just social activity.
Maintain High Domain Quality
- Monitor your website links for broken or 404 errors and ensure pins link correctly to maintain domain quality.
- High domain quality comes from consistent clicks and low bounce rates, boosting your visibility on Pinterest.
Prioritize Quality Pin Engagement
- Prioritize creating pins that people want to save and click; saves matter most, followed by clicks.
- Design pins to clearly show what users get after clicking, matching their curiosity and needs.