Simple Pin Podcast: Simple ways to boost your business using Pinterest

A few years ago we did a summer story series, then last year we took a break. Mostly because I had become sick with a thyroid disorder that had come our remission after 12 years. It literally took me out for a month while doctors finally surfaced what was happening. But in that absence, people emailed saying they missed the story series and it had been a highlight for them the last few years that we had done it. The spirit behind these few summer episodes is to give you a bit of a break in talking about Pinterest. To listen to a story that will inspire you and maybe give you some food for thought. I envision you on a road trip, a daily walk or laying on the beach or in the mountains. Somewhere, you can relax and just take in the story. I have something really special for you in this episode: the story of my mastermind. The group of ladies who have supported me through thick and thin, sadness, joy, and deep pressure in business. The sounding boards, the reality checkers, the challengers, and the friends. It’s not always perfect, but I believe that’s part of the amazing story. That perfection isn’t the goal, but being human and vulnerable together is. That we get to do this messy entrepreneurial life together and keep ourselves moving forward one day at a time. There are 4 of us. I’ll be facilitating this discussion about how we got started, how we structure our time together and what we’ve learned along the way. To find out more about these ladies and what they do I'll leave the links below. Make sure you check them out and follow along. Natalie GingrichKelly SnyderErin Chase —-------Here are some helpful links from the podcast:🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links:Simple Pin ShopOur YouTube channel – tons of Pinterest tutorialsDM us on Instagram

The discussion around AI and Pinterest has not been scarce. From AI slop hitting the platform via bad actors to how Pinterest is going to combat that slop, there’s no shortage of conversation starters around this topic. In order to get everyone on the same page about AI updates I figured this would be a good podcast/video for me to record so you all know where to find resources as well as what developments have taken place. I’m also going to include help desk articles from Pinterest and some great journalism done around this topic. I’ll have them linked below in the description. For those who are new to Pinterest marketing, this might not be where you want to put your time and energy. If you’re looking for quick videos that you can view for free on how to get your account set up on Pinterest as well as started with your marketing, you can grab our free 4-part video series by going to simplepinmedia.com/start. Articles for reference:AI at Pinterest (Help Center article)Gen AI labels (Help Center article)Pinterest Is Being Strangled by AI SlopThe Slop Farmers producing the contentPinterest Begins Labeling Generative AI ContentPinterest Will Now Use Your Content & Personal Info for Generative AI TrainingPinterest to Begin Training AI Models with User Data, Opting Users In AutomaticallyIntroducing Gen AI Labels: Pinterest is taking a new step in transparencySimple Pin Podcast on my feelings about AI—-------Here are some helpful links from the podcast:🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links:Simple Pin ShopOur YouTube channel – tons of Pinterest tutorialsDM us on Instagram

In this episode, I want to break down everything you need to know about Pinterest's powerful product tagging feature that can transform your pins into direct shopping opportunities. – Product tagging!Learn why and how both product sellers and affiliate marketers can leverage this tool to boost sales. We'll cover the technical how-to's, best practices for seamless user experience, and share key statistics showing why Pinterest users are 2x more likely to be ready to shop compared to other platforms. Whether you're selling your own products or monetizing through affiliate links as a creator, discover how to tap into Pinterest's highly engaged shopping audience where 83% of weekly users have made purchases based on brand content. Before we dive in, I want to let you know this podcast has been created in partnership with Pinterest. I am an educator with the Pinterest educator team, and the team at Pinterest has been so helpful to support me with information and stats while gathering content for this podcast. Important links shared in this episode:Content Guidelines - https://policy.pinterest.com/en/commercial-and-branded-content-guidelinesMerchant Guidelines - https://policy.pinterest.com/merchant-guidelines Pinterest’s help article on tagging - https://help.pinterest.com/en/article/tag-products-in-your-pins Shop the look - https://help.pinterest.com/en/business/article/visual-search-suggestions-in-pin-closeups Example board - https://de.pinterest.com/pinterestcreators/publisher-education/product-tagging-fashion-examples/ Youtube video - https://youtu.be/tBp8qlAG3Ik —-------Here are some helpful links from the podcast:🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links:Simple Pin ShopOur YouTube channel – tons of Pinterest tutorialsDM us on Instagram

Pinterest is a search and discovery platform. It thrives on creators sharing their ideas, products, and experiences in order to support the pinners. Pinners are looking for ideas, products or experiences to enhance their lives, dream into the future, and discover something new. The hard part about that is the burden of creating content can feel overhwelming and tough. As a creator we’re looking to leverage all of these platforms that are asking us to create content that is engaging, new, different, and so much more. If we cater to one platform will it work for the other platform? What if something works on google but doesn’t work on Pinterest? Or maybe you know that a trend is going crazy on Pinterest but you’re not really sure your main website readers will like it. The spin and tornado swirling around content creators can feel suffocating and crush creativity before it even gets started. This is part 3 of our 3 part series about troubleshooting your Pinterest marketing. I don’t want to fill your brain with more ideas, but I want you to just listen and take ahold of one thing. And at the end, walk away with something that feels doable and approachable.I also want to share a recent article that Pinterest put out about creator burnout. Not only was the timing good, but it’s important that a platform driving a force for good and positivity address the issue by bringing it out into the light instead of just heaping on more responsibility. Intro - Call to Action: Before we dive in I want to highlight a product we have that may help create a deeper connection with your audience. It’s called the Pinner Persona project. It’s a video teaching that will help you use tools to figure out how to create content and pin images that target the exact peson you hope to reach on Pinterest. Not only is this good for organic Pinterest marketing but when you’re ready to dive into Pinterest Ads this will support your efforts there as well. Simply click on the link in teh description or go to the simplepinshop.com and search pinner persona. Pinner Persona - https://bit.ly/4krxzYh In addition – all the helpful links I share in this podcast will be down below in your podcast app or on YouTube. Let’s dive in. Sign up for the creator newsletterCreate Site for general educationPinterest Creator communityPinterest Create blog articlePodcast with Joe PulizziSabbatical Ted Talk—-------Here are some helpful links from the podcast:🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos!

Keywords have been a part of the Pinterest ecosystem for over 10 years. It’s how pins get surfaced when pinners are searching. How pins end up in their home feed after they have previously searched for a product or topic. Without keywords we wouldn’t have Pinterest. So then as a marketer what’s the problem? Why are people struggling so much to use keywords? I’ve convered this topic extensively in the last 9 years. I went back to look through all the posts and lost count. I’ve tried to get creative with how I’ve covered the topic and sometimes you just need to call it like you see it and say the quiet part outloud. That’s what I’m sharing in this short but sweet episode today. Stay with us. Keyword Planning GuideTailwind Keyword Tool : tailwind.sjv.io/21Gz2OTrends tool on Pinterest—-------Here are some helpful links from the podcast:🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links:Simple Pin ShopOur YouTube channel – tons of Pinterest tutorialsDM us on Instagram

We’re diving into a 3-part series on troubleshooting your Pinterest marketing. We’re going to take 3 aspects of marketing and provide guidance on what can be improved. The 3 topics we’re covering are  – images, keywords, and content. First up, images! The flagship way users interact with your content. I believe these are where you get the most bang for your buck. At Simple Pin Media, we have a team of designers that will not only create pins for you but can also help guide you through pin creation. Best part, you don’t have to be a current client to take advantage of that service. If you’d like us to create a batch of fresh pins for you, simply visit us here. 📌 Grab our Canva Pinterest templates and start creating today - https://bit.ly/3SV7Rje📌 Taliwind study on images - https://www.tailwindapp.com/pinterest-marketing/research/2025-benchmark-study-part-1📌 Pinner Persona Project - https://bit.ly/4myNVQT—-------Here are some helpful links from the podcast:🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links:Simple Pin ShopOur YouTube channel – tons of Pinterest tutorialsDM us on Instagram

Let’s talk about volume vs. conversion and how that relates to your Pinterest marketing strategy. There are two camps of people in my community – those who want more traffic and those who want more sales. There are some that have both but more often than not one of those goals wins out. Add to it the frustration of the internet changing and you have a lot of confused, overwhelmed, and frustrated people. But I would argue the frustration isn’t always about what’s happening TO us but it’s the lack of a clear understanding of our business model and what our ultimate goal is. So the question I’m asking today is what’s the difference between volume and conversion goals in online business and can you achieve both, especially with Pinterest marketing.—-------Here are some helpful links from the podcast:🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links:Simple Pin ShopOur YouTube channel – tons of Pinterest tutorialsDM us on Instagram

What are Pinterest board sections and how do you use them in your Pinterest marketing? That’s the question we’re answering today in this latest guidance from Pinterest about Pinterest Board sections. Intro - Call to Action: After you listen to this episode, you may feel a little overwhelmed with where to start in regard to cleaning up your account or updating your boards. Our team has been briefed on all of these changes, and we have come up with a plan to support our clients in building out optimized boards. If you’re looking for someone to clean up your account, simply reach out to us at simplepinmedia.com/services. —-------Here are some helpful links from the podcast:🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links:Simple Pin ShopOur YouTube channel – tons of Pinterest tutorialsDM us on Instagram

To say the discussion around using AI images on Pinterest has been expansive would be an understatement. I can’t open an app without people talking about it. As I’ve said in a recent podcast, there is a way to do this ethically and I think Jeff Sieh has come up with a way to stick to your creative roots and serve your users. Previous podcast on AI images Follow Jeff SiehThis is for my eCommerce listeners. If you’re looking to kickstart your Pinterest marketing we have a specific package just for you – our eCommerce Kickstart. We assess your Pinterest account, clean up and build up your boards, supply you with custom Pinterest templates and support your with a strategy call to detail your marketing plan and answer any questions.—-------Here are some helpful links from the podcast:🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links:Simple Pin ShopOur YouTube channel – tons of Pinterest tutorialsDM us on Instagram

Pinterest isn’t just about pinning pretty pictures; it’s a powerful marketing tool that can drive long-term traffic and conversions. But to make the most of it, you need to have clear, actionable goals. So, let’s dive into how you can set smart Pinterest marketing goals that actually move the needle in your business.Intro - Call to Action: Pinterest is growing right now. Just last quarter they reported 553 million active users. And the growth isn’t stopping. From making sales to getting more leads on their email lists, businesses are seeing that Pinterest is making a difference. We know that you’ve listened to our podcast, you’re taking in all the tips, but there’s something stopping you from really reaching your goals. If you need support through monthly organic management, support to start your Pinterest Ads or just someone to clean up your account, we have you covered. Visit simplepinmedia.com/services.—-------Here are some helpful links from the podcast:🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links:Simple Pin ShopOur YouTube channel – tons of Pinterest tutorialsDM us on Instagram