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On the Media
Not an Internet Error: How 404 Media Aims to Shake Up Online Journalism
Sep 11, 2024
Samantha Cole, co-founder of 404 Media and former editor at Motherboard, shares her insights on transforming online journalism. She discusses the birth of 404 Media, sparked by the rise of worker-owned outlets. Their commitment to independent and impactful stories sets them apart from mainstream media. Cole dives into pressing issues like digital security vulnerabilities and the ethical concerns around deepfakes. She also highlights the challenges of running a small media outlet in today's landscape, emphasizing the importance of subscriber support in ensuring journalistic integrity.
20:14
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Quick takeaways
- Worker-owned media outlets like 404 Media are redefining journalism by prioritizing editorial independence and responding directly to reader interests.
- Despite challenges like competition and subscription fatigue, 404 Media's agile business model and diverse revenue strategies have led to successful profitability within a year.
Deep dives
The Rise of Worker-Owned Media
There is a growing trend toward worker-owned media outlets, providing an alternative to traditional corporate journalism. These models allow journalists to take control of their work and financial decisions without the pressures of corporate interests dictating operations. Outlets like Defector and Hellgate exemplify this shift, prioritizing editorial independence and creativity over profit maximization. This structure is believed to foster a more genuine journalism experience, catering directly to reader interests and addressing public issues without compromise.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode