Building a 100% Referral Business With Shannon Swift

Shannon Swift is the CEO and Founder of Swift HR Solutions, a consulting firm that provides strategic HR and talent solutions to early-stage and growth-stage companies with a focus on startup and emerging sectors. For over 20 years, Swift HR Solutions has partnered with hundreds of clients, including Zillow, thriving as a primarily referral-based business with minimal marketing. Passionate about building strong foundations for startups, Shannon excels in fast-paced environments and brings a unique perspective shaped by her early years growing up in national parks.

In this episode…

Some businesses thrive without spending a dime on advertising or marketing. They attract every client through word of mouth, with reputation alone driving steady growth and opportunity. What does it take to build a self-sustaining referral engine that delivers year after year?

Shannon Swift shares the secrets behind her firm's 100% referral-based business model, tackling the challenges of sustainable growth without conventional marketing. Drawing on her early HR experiences with startups and high-growth companies, Shannon reveals how she deliberately cultivated authentic relationships, focused on service, and consistently prioritized helping others, whether through volunteering, board leadership, or simply being generous with advice.

Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Shannon Swift, Founder and CEO of Swift HR Solutions, about building a thriving, 100% referral-based business in the HR consulting space. Shannon shares how her early years in national parks inspired a spirit of service, what it takes to earn lasting trust in business relationships, and how technology and remote work have reshaped her industry.