Join Jason Parker, AI copywriting expert and mastermind creator, along with Scott Zetlan, a pro in conversion rate optimization. They dive into the surprising capabilities of AI in copywriting, highlighting how it can drastically cut down content creation time. The duo discusses what AI can—and cannot—achieve, and the unexpected ways it can elevate copy. They emphasize the importance of maintaining a unique brand voice while leveraging AI tools, revealing how this technology can enhance, rather than replace, creativity.
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AI Speeds Up Sales Copy
Jason Parker shares how AI reduced their sales letter creation from weeks to days.
A client bot generated a 10-day email campaign in minutes, quickly adapting to new ideas overnight.
insights INSIGHT
Brand Voice as AI Fingerprint
AI copy should be a unique extension of your brand voice, not templated or generic.
Your brand voice acts like a fingerprint, instantly recognizable and important to maintain.
volunteer_activism ADVICE
Use AI as an Assistant
Treat AI as an assistant, not a collaborator or genie.
Do foundational thinking first to give clear, detailed instructions to get effective, tailored copy.
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Four months ago, I was completely skeptical about AI and how it would ever fit into copywriting. I saw a post on LinkedIn by Brian Halpin, a copywriter working in Jason Parker’s agency. Brian talked about some unbelievable results, nearly one million in sales, that they had gotten with a VSL that was 80% written by AI.
I’ve known Jason for more than 10 years, and Brian’s post piqued my interest. Jason agreed to come onto the podcast to talk about what he was doing.
Nathan insisted we bring Jason on again to explain further, and after the second show, Nathan and I were so astonished by what he was saying that we both signed up for his Jason’s AI Copywriting Mastermind.
I have found it was a risk worth taking. Because I have learned so much about what is possible, including for me, that I’ve completely changed my mind about AI and the future of copywriting.
Now that we’ve had a lot more experience with results, we wanted to bring Jason back along with Scott Zetlan, another returning champion to the show, to bring you up to date on what we’ve learned about
- What AI can do with copywriting
- What AI can NOT do with copywriting
- And most importantly, what AI CAN do that we NEVER thought it would do.
For today’s special edition of the podcast, Nathan is going to lead the show and interview the three of us, so I’ll get a chance to talk about what I’ve learned.
4 points cover:
1. How much time it saves in creating copy and content
2. How we’re making the AI an extension of our brains – writing in our voice, creating an experience of writing like it’s the person who’s operating it
3. How long it takes to write a sales letter that converts, that would normally take a good copywriter 2-3 weeks to write
4. The dangers of “having a conversation” with AI to develop your hook, structure, idea, pitch
5. How much editing the AI’s output requires
Link for more information about the Mastermind:
AI Mastermind Download.
Copywriters Podcast 