What goes into a podcast launch, how does this launch compare to previous ones, and why is Jimmy Chin a bucket list guest? We go behind the scenes of launch week to share the chaos and reflect on the numbers after the first two episodes. Enjoy, subscribe, and get in touch.
For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.
-----
This episode is brought to you by Scribe. Scribe is the presenting sponsor of this episode of Making Media and the magic behind the Colossus transcripts. One of the best decisions we made at Colossus was transcribing all of our audio into a searchable transcript library. We had been using another provider up until the summer of 2022 but we were constantly having issues with accuracy if our audio was just the slightest bit impaired. Whether it's training sessions, internal Q&As, or for media purposes, the value of transcripts is huge. And we are not alone. Scribe is the transcription service that powers all of S&P Global - like CapIQ - and the client list includes our friends at Tegus. Go to joincolossus.com/scribe to unlock 150 minutes of free transcription and test their capabilities.
-----
Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes.
Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.
Follow us on Twitter: @ReustleMatt | @domcooke | @JoinColossus
Show Notes
[00:01:35] - [First question] - The chaos surrounding the recent launch experience
[00:07:02] - The inception of the Making Media concept
[00:10:14] - Touching on the launch experiences for previous Colossus shows
[00:11:01] - How Colossus sometimes decides to not run an episode based on content quality
[00:13:30] - The impact of a pre-launch beta audience including colleagues
[00:15:06] - How interview guests power the potential of Making Media
[00:16:08] - How organizing a podcast can influence one’s career trajectory
[00:17:46] - Transitioning from an investor mindset to that of a media operator
[00:19:46] - The dynamic nature of a new podcast that needs fine-tuning
[00:21:24] - Reflecting on what went well with the launch and comparing it to other launches
[00:26:40] - How future launches could be made bigger and better
[00:28:08] - When to implement paid promotion for a new podcast
[00:29:14] - Launch details and feelings about the first few episode releases
[00:30:32] - Using honest clickbait, snappy titles, and controversial ideas to build hype
[00:33:13] - Dealing with listener feedback and sourcing guests effectively
[00:34:12] - Comparing Making Media’s early listenership to stats from other Colossus shows
[00:37:48] - Growth strategy ideas for Making Media going forward
[00:39:20] - A score from one to ten for the launch and an explanation of the score
[00:40:20] - Securing sponsors for Making Media
[00:43:02] - Ideal guests and topics for the show in the coming three months
[00:45:23] - Closing thoughts on launch week and looking to the future of the show
Making Media