Investing in Media

What goes into a podcast launch, how does this launch compare to previous ones, and why is Jimmy Chin a bucket list guest? We go behind the scenes of launch week to share the chaos and reflect on the numbers after the first two episodes. Enjoy, subscribe, and get in touch.

For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.

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Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes.

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Show Notes

[00:01:35] - [First question] - The chaos surrounding the recent launch experience

[00:07:02] - The inception of the Making Media concept

[00:10:14] - Touching on the launch experiences for previous Colossus shows

[00:11:01] - How Colossus sometimes decides to not run an episode based on content quality

[00:13:30] - The impact of a pre-launch beta audience including colleagues

[00:15:06] - How interview guests power the potential of Making Media 

[00:16:08] - How organizing a podcast can influence one’s career trajectory

[00:17:46] - Transitioning from an investor mindset to that of a media operator

[00:19:46] - The dynamic nature of a new podcast that needs fine-tuning

[00:21:24] - Reflecting on what went well with the launch and comparing it to other launches

[00:26:40] - How future launches could be made bigger and better

[00:28:08] - When to implement paid promotion for a new podcast

[00:29:14] - Launch details and feelings about the first few episode releases

[00:30:32] - Using honest clickbait, snappy titles, and controversial ideas to build hype

[00:33:13] - Dealing with listener feedback and sourcing guests effectively 

[00:34:12] - Comparing Making Media’s early listenership to stats from other Colossus shows

[00:37:48] - Growth strategy ideas for Making Media going forward

[00:39:20] - A score from one to ten for the launch and an explanation of the score

[00:40:20] - Securing sponsors for Making Media

[00:43:02] - Ideal guests and topics for the show in the coming three months

[00:45:23] - Closing thoughts on launch week and looking to the future of the show