The Google Ads Podcast Is Google Ads “Worse” Than Facebook and Amazon Ads?
Find out why Google Ads may appear underperforming compared to Facebook and Amazon Ads as Regina dives into the complexities of evaluating these advertising platforms.
Regina Bellows, Executive Director of our sister agency StarterPPC, explains the challenges of comparing the performance of these platforms due to varying metrics and methodologies. For example, Amazon adopts different metrics than Google, making a direct comparison challenging.
She also sheds light on the impact of Facebook's view-through conversions, which track conversions even without direct ad clicks. Furthermore, it is worth noting that Facebook and Amazon Ads experience substantial advantages when running alongside Google Ads.
Considering these aspects can be crucial when assessing the effectiveness of each platform. To learn this and more, watch the video now.
This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:
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0:00 Is Google Ads “worse” than Facebook and Amazon Ads?
2:16 Your Amazon store benefit from your Google Ads immensely
3:37 Facebook and Instagram Ads use view-through conversions
4:33 Need help starting with Google Ads? Let StarterPPC help you!
6:24 Facebook Ads benefit more from Google Ads
7:22 Google Ads can exist without Facebook Ads, but Facebook Ads can’t exist without Google Ads
8:09 How to check if Google Ads is bringing you profit
10:08 The issue with Google Ads attribution
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