How do you generate more referrals for your business? Referrals are one of the best ways to grow your book of business if you approach it with a strategy. In this episode of Real Relationships Real Revenue, I invited John Jantsch, the referral and marketing strategy expert and author of The Referral Engine, to discuss ways that you can grow your business and network so that you can turn your business into a referral machine.

Topics We Cover in This Episode:

Why you need to get intentional about generating referrals
The mindset of success you need if you want to bring in more clients
Why asking for help has such a big impact on your relationships
How to ask someone to refer you to others plus a strategy to do it that you can start using now
Ways to get referrals without asking for them
The secret to using strategic partners to bring in more referrals
How to find the right strategic partners for you
How you can go about setting a marketing strategy
The seven customer journey stages that make people want to buy with you
What you need to know about AI in the marketing industry
Ways to use AI to take your marketing strategy to the next level

Referrals are like gold for any business. They not only bring in high-quality leads but also come with a built-in trust factor that's invaluable in today's marketplace.

I hope you enjoyed this conversation with John on how to create a solid marketing strategy and find the right fit strategic partners so that you can get more referrals and grow your book of business. If you want to learn more from John, you can get a copy of his book The Referral Engine here. Also, make sure to get your hands on his AI prompts and check out all of the amazing resources on his website.

Resources Mentioned:

Get a copy of The Referral Engine

Visit the Duct Tape Marketing website

Get John’s free AI prompts

Mastering the Art of Referrals: Insights from John Jantsch