The Game with Alex Hormozi Diagnose Before You Scale. Q&A | Ep 1001
Feb 5, 2026
Quick-fire sales diagnostics and the roots of inconsistent revenue. Practical fixes like strict script adherence, daily training, and clear, observable feedback. Tactical guidance on hiring, placing top sellers, and whether to buy or build sales talent. Strategies for scaling live sales, separating inbound/outbound teams, and monetizing customers with subscriptions and consumables.
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Process Over Players
- Build a sales culture where the process is above any individual and script adherence is mandatory.
- Train daily, enforce consequences, and remove people who go off-script to create consistency.
Screen With Script Videos
- Screen hires by sending the script and require a 60-second video of them saying it before interviews.
- Use group drills to test coachability and only hire those who show preparation and take feedback.
Why Sales Teams Volatile
- Many sales teams are volatile because companies hire mercenaries and lack culture or repeatable training.
- That volatility leads to inconsistent deals and long-term problems with unrealistic promises.