Why product user engagement is the most important metric for a SaaS company

Nov 10, 2017

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On the latest episode of the SaaS Revolution Show Alex Theuma takes you to sunny Lisbon and Web Summit where he caught up with Ashley Carroll, Partner at Social Capital. Their conversation is about metrics and why user engagement is the most important one in her book. Chatting amidst the Web Summit crowds, they cover lessons she has learned working at SurveyMonkey, Optimizely and DocuSign, what is a big mistake every company should avoid when it comes to product management and what is the one product she has a serious crush on that has transformed how Social Capital works. A business and data-driven person, Ashley narrowed on B2B SaaS early on in her career. She was an early employee at SurveyMonkey where she went through the tumultuous journey from MVP to product/market fit. She then joined Optimizely to lead product management. From then on she jumped to growth at DocuSign where she worked to open the self-service acquisition channel. She is currently a partner in Social Capital. Listen on to hear what metrics on the engagement side you should look at, what to look at when there is no daily use case for your product and why engineers should never sell and more. You can subscribe to the podcast on iTunes and help us spread the word for it by dropping a review or rating. It helps us stand out in the rising sea of podcasts. The SaaS Revolution Show is brought to you by SaaStock, the conference to bring your SaaS to 11. Learn more on https://www.saastock.com

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