The Necessary Entrepreneur welcomes branding expert, Ernie Harker. Ernie is an illustrator, snack food junkie, and is addicted to working out. Ernie's purpose is to be a visual communicator. His job is to come up with ways for peopple to by stuff they don't need. Mark and Ernie talk about personal branding, being authentic, and staying focused and consistent with your strategy. They also talk about Ernie's book "Your Brand Sucks" that goes in depth about how to F.I.R.E. up your brand.

Find Ernie here: https://www.linkedin.com/in/ernie-harker-a56b7624/

Buy "Your Brand Sucks" here:

https://www.amazon.com/Your-Brand-Sucks-ignite-doesnt/dp/B08TZ6TFJL/?tag=ernburn20

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