Making Sense

Trading Insights: Tracking the retail investor via social media data

Aug 30, 2024
Edwina Lowe, a Product Specialist in Data Assets, and Luca Rainero, Head of Data Intelligence, share insights on the evolving behavior of retail investors post-COVID. They discuss how social media data provides a window into retail investor sentiment and its market impacts. The conversation highlights the dramatic shift in trading volumes and engagement, particularly during events like the meme stock surge. Strategies for analyzing retail investor behavior during quieter market periods are explored, along with regional trends in retail investing across Europe, the U.S., and Asia.
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