Omni Talk Retail
Why Retail Media Needs a Rethink | Liz Roche, Albertsons Media Collective @ Shoptalk 2025
Mar 27, 2025
Liz Roche delves into the evolving landscape of retail media, emphasizing the need to rethink measurement strategies. She discusses the importance of clean rooms and APIs for collaboration. Traditional KPIs are shifting towards long-term value metrics, highlighting the necessity of personalization and closed-loop attribution. The podcast urges brands to embrace experimentation for growth in a fast-paced market. With a focus on education and strategic partnerships, it’s all about adapting to consumer needs and leveraging new opportunities.
09:41
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Quick takeaways
- Integrating media and measurement departments enhances efficiency, enabling faster responses to client needs and market dynamics in retail media.
- The shift towards longitudinal metrics like LTV reflects a demand for deeper insights into consumer behavior and campaign effectiveness beyond traditional metrics.
Deep dives
Integration of Media and Measurement for Enhanced Efficiency
The merger of media and measurement departments at Albertsons Media Collective aims to streamline operations and improve client experiences. This integration allows for greater efficiency and effectiveness by combining resources and data under one roof. Liz Roach emphasizes that this approach enhances the product offerings and simplifies processes for clients. By aligning these functions, the organization can respond more swiftly to client needs and market demands.
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