Omni Talk Retail Why Retail Media Needs a Rethink | Liz Roche, Albertsons Media Collective @ Shoptalk 2025
Mar 27, 2025
Liz Roche delves into the evolving landscape of retail media, emphasizing the need to rethink measurement strategies. She discusses the importance of clean rooms and APIs for collaboration. Traditional KPIs are shifting towards long-term value metrics, highlighting the necessity of personalization and closed-loop attribution. The podcast urges brands to embrace experimentation for growth in a fast-paced market. With a focus on education and strategic partnerships, it’s all about adapting to consumer needs and leveraging new opportunities.
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