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Download Metric Integrity, Speaker's Outlier Algorithm, Airchecks in Podcasting, & More
Oct 12, 2023
04:30
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Here's what you need to know for today in the business of podcasting:
Joint Statement on the Continued Integrity of the Download Metric by Bryan Barletta
Keep Calm and Detect Outliers
The bots have come for podcasts by Max Tani
Ad-free viewing is getting more expensive by Kelsey Sutton
As for the rest of the news… the IAB has
released a podcasting buyer-seller checklist
, Marketing Architects CEO Angela Voss breaks down
why CTV isn’t working for performance marketers
, and to round this out we have a double-dose of verification: both
Podchaser
and
Magellan AI
have implemented the radio measurement staple of airchecks into podcasting, highlighting the increased demand for verification in the industry.