Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

How Nick Huber Turned ‘Boring’ Businesses Into a $30M Empire

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May 7, 2025
Nick Huber, founder of Sweaty Startup, has transformed simple, 'boring' businesses into a $30M empire. He shares his unconventional wisdom on why focusing on everyday industries can yield greater profits than trendy startups. Nick discusses his practical 10-minute drill for assessing business ideas and emphasizes the need for strategic hiring and building a personal brand. He also highlights the importance of recognizing profitable opportunities and the balance between focus and diversification in business ventures.
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ANECDOTE

First Business Built Entrepreneurial Skills

  • Nick Huber's first business was a stressful but valuable learning experience generating $2.2 million in revenue at its peak.
  • It taught him entrepreneurship essentials like hiring, managing, delegating, and decision-making under stress.
INSIGHT

Boring Businesses Build Wealth

  • Boring, everyday businesses offer the highest odds for entrepreneurial wealth, not flashy tech startups.
  • The wealthiest local people often build fortunes in simple industries like plumbing, utilities, or tree removal.
ADVICE

Use the 10-Minute Drill

  • Use Nick's "10-minute drill" to quickly assess local business opportunities by testing competition availability and eagerness.
  • This helps gauge supply and demand and avoid saturated markets before investing too much time.
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