The Nathan Barry Show How To Build a Content Engine & Grow Your Business For Impact | 105
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Nov 27, 2025 
In this engaging discussion, Rob Jentsch, an education leader and consultant, shares his journey from volunteering in El Salvador to revolutionizing educational access. He reveals his commitment to designing coherent systems that enhance learning, emphasizing the need for standardization and effective curriculum. Rob discusses balancing high-impact consulting with family life, outlines strategies to scale his business, and highlights the importance of building an audience on LinkedIn. Listeners gain insights into productizing services and leveraging client experiences for content creation.
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From El Salvador To High-Performing Schools
- Rob lived in rural El Salvador and later taught at a high-poverty, high-performing school which shaped his mission for equitable education.
- That experience convinced him talent is universal but opportunity is not, driving his lifelong focus on access and curriculum.
Coherence Beats Isolated Initiatives
- Rob found the main problem in many school systems is lack of coherence, not lack of effort or talent.
- Disjointed initiatives create overwhelm, so integrated system design matters more than isolated good components.
Design Curriculum Around Competencies
- Design curriculum by defining the outcome, the learner's starting point, key benchmarks, and common pitfalls first.
- Focus on essential competencies instead of dumping everything you know into the course.