This episode of The Bottleneck Podcast explores how creators turn audiences into real businesses — and why many struggle to grow. Jordan Schwarzenberger, manager of The Sidemen, reveals how they built an empire that spans restaurants, vodka brands, and sold-out stadium shows. Together with Rory Sutherland and Elfried Samba, they explore the forces reshaping the creator economy, the opportunities ahead, and the funding hurdles that hold many aspiring entrepreneurs back.

Join Rory, Elfried, and Jordan for a deep dive into the business of creators and what it takes to turn cultural relevance into long-term success.

Follow Rory:

Instagram: @rorysutherland_clips

Tiktok: @Rorysutherlandclips

X: @rorysutherland

Linkedin: in/rorysutherland/

Follow Elfried:

Instagram: elfriedsamba

Linkedin: in/elfriedsamba/

https://www.butterflyeffect.xyz/

Follow Jordan:

Instagram: @jordanschwarz/

Linkedin: jordanschwarzenberger/

tiktok: @jordanschwarzenberger

X: jordanerschwarz

https://www.jordanschwarz.com/

https://www.thinklikeacreator.com/

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Rory Sutherland, Elfried Samba and Jordan Schwarzenberger on scaling the Sidemen