Swifties follow their favorite pop star from stadiums to theaters, even to NFL games. Now, Call Her Daddy podcast host Alex Cooper — founder of new multimedia company, Trending, with producer-fiancé Matthew Kaplan — hopes her fan army (known as the “Daddy Gang”) does the same. With her $60 million Spotify deal expiring soon, and plans to further activate her fanbase through a tour, an Alex Cooper multiverse of other shows, and, as the pair exclusively reveals, a detour into music with Unwell Music, the duo talk details of their budding media empire (which recently produced Netflix hit Love at First Sight) in clips shared by interviewer Nicole LaPorte. Also: HBO chief Casey Bloys’ bizarre Twitter exploits, what Condé Nast layoffs portend, and a game of “let’s guess the broadcast TV advertising rates!"

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Alex Cooper and the Bold Future of ‘Call Her Daddy’