The Seller's Edge
Global Growth Hacks: Trendspotting, Localization, and Using Artificial Intelligence
Mar 6, 2024
Explore global growth strategies with Jana Krekic, CEO of YLT Translations. Learn about localization, challenges of translation, and AI's impact on language processing. Understand the importance of quality in translation and the advantages of entering new markets with the right strategy. Discover the differences between AI and human thinking in global markets for successful international business.
32:46
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Quick takeaways
- Translating fully into the local language is crucial for maximizing reach.
- Machine translations lack context, leading to errors in global marketing.
Deep dives
The Power of Localization in Expanding to Global Markets
Expanding to international markets requires more than just translation, as emphasized in the podcast. The importance of localization was highlighted, with recommendations to rewrite content for specific audiences. Gana Krakich shared examples of how machine translations often fail to convey the intended message effectively, stressing the need for context-aware language adaptation when targeting diverse markets. Localization ensures that brands resonate authentically with customers and avoid misunderstandings or ineffective communication.
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