In this episode, we sit down with Jana Krekic, Founder and CEO of YLT Translations, to explore global growth strategies for businesses. Jana shares valuable insights into the importance of localization, the challenges of translation, and the impact of AI on language processing. Discover why translating fully into the local language is crucial for maximizing reach, and learn the difference between translation and localization for effective communication. Understand the challenges of fixing poorly translated content and why quality is key, and explore the contrasting approaches of AI and human thinking in global markets. Uncover the advantages of entering new markets with the right product and strategy. Join us as we delve into the world of international business and uncover the keys to success in global markets.

Key Takeaways:

• Learn why translating fully into the local language is crucial for maximizing reach.

• Discover the difference between translation and localization for effective communication.

• Understand the challenges of fixing poorly translated content and why quality is key.

• Explore the contrasting approaches of AI and human thinking in global markets.

• Uncover the advantages of entering new markets with the right product and strategy.