The Joe Pomp Show How MLB's Atlanta Braves Built a $1 Billion Real Estate Business
Aug 13, 2025
Discover how the Atlanta Braves turned a traditional baseball franchise into a $1 billion real estate powerhouse. The focus is on The Battery, a dynamic mixed-use development that boosts both fan engagement and revenues. Explore innovative lease structures that ensure steady income and the strategic acquisition of new properties. The discussion uncovers how real estate is reshaping financial sustainability in sports, creating year-round revenue streams beyond mere ticket sales and merchandise.
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Real Estate Is The Hidden Profit Engine
- The Braves' Battery is a 75-acre mixed-use development that became a high-margin cash generator.
- Mixed-use real estate gave the team a 70% margin revenue stream outside MLB revenue-sharing.
Baseball Revenue Breakdown
- Baseball revenue totaled $595 million in 2024, driven mainly by ticketing, concessions, and sponsorships.
- Media, retail, and smaller categories made up the remainder, showing diversified income sources.
New Stadium Drove Demand And Pricing Power
- Truist Park boosted attendance and enabled higher average capacity and gradual ticket price increases.
- Ticket pricing growth produced an 8% CAGR on baseball revenue over seven years.