Leveraging Real Estate for Sports Franchise Success

Today's podcast breaks down the $1 billion real estate empire of Major League Baseball's Atlanta Braves. Most sports teams are still trying to figure out how to sell more tickets and sponsorships, but the Braves have built a billion-dollar real estate business in the form of The Battery, the team's mixed-use development located outside of Truist Park. I break down precisely how sports teams like the Braves make money. I use data to dig into the team’s most important details — payroll, ticket sales, sponsorships, merchandise and concessions. Then, I focus on The Battery specifically, including how the Braves structured their lease agreements to guarantee revenue increases, why they keep buying up additional property and more.

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