Re-Engaging Your Cold Email List

In this episode, the focus is on re-engaging your email list with the nine-step AAA method. The process spans three phases: Awareness, Adjustment, and Articulation.

Awareness Phase (Become Aware, Explore Why You Stopped, Forgive Yourself and Your Team): Reflect on the situation, analyze the reasons for the drop in engagement, and foster a positive mindset by forgiving yourself and your team.

Adjustment Phase (Develop a New Plan, Acknowledge What Happened, State Your Commitment Going Forward): Create a straightforward plan with consistency and simplicity, transparently address the decline in engagement without excuses, and clearly communicate your renewed commitment and plan.

Articulation Phase (Communicate What the Upcoming Weeks Will Look Like, Open Door to Communication and Feedback, Maintain the Schedule): Set expectations for the new engagement strategy, encourage audience feedback, and consistently deliver on the new plan, reinforcing trust and reliability.

Applying the AAA method breathes life back into your relationship with the audience, emphasizing consistency, simplicity, and clear communication as key components for success. The core message remains: relationships always trump algorithms.

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If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.