Facilitating Major Change: What Is Life Coaching?

Brendon Collins has always had the itch to help people change their lives.

At one time, he did it as a pastor. Then, he did it as a fitness coach and gym owner.

Now, he's helping people find their way as a life coach touching on all of the above.

How'd he get there, and what, exactly, does being a life coach look like? Here, he chats with Coop about all that and more.

Links:

Chat with Brendon
Transformation Academy
Certified Life Coach Institute
International Coaching Federation

Timeline:

00:41 – Becoming a gym owner in one fateful night. 

4:55 – Post-pandemic weariness and getting the passion back.

10:12 – What life coaching isn’t. 

13:45 – Life coaches: not here to solve your problems.

16:42 – Health and fitness meet life coaching.

19:05 – Finding a specialty. 

22:39 – Revisiting spirituality. 

25:56 – On being a connector. 

29:43 – Marketing oneself as a life coach. 

33:14 – The credentialing process. 

35:15 – Certs vs. results.