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Golf’s Biggest Disruption Yet: Grass Clippings, YouTube Stars & The PGA’s Future
Feb 12, 2025
Jimmy Hoselton, founder of Grass Clippings, shares his vision of revolutionizing the golf industry through innovative formats and events. He discusses how YouTube golfers are reshaping the landscape, pulling a larger audience than traditional PGA pros. The conversation dives into the allure of night golf and the fusion of gaming with golf to engage younger fans. They also explore the impact of AI on broader tech dynamics, especially the intricate relationships between giants like Apple and Alibaba amidst U.S.-China tensions.
01:08:25
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Quick takeaways
- The rise of innovative golfing formats, like Grass Clippings' par three tournament, is attracting broader audiences and enhancing fan engagement.
- Content creators are now drawing larger crowds than established PGA pros, indicating a significant shift in audience preferences and engagement.
Deep dives
Revolutionizing Golf Culture
The current golf landscape is experiencing a transformative moment characterized by the emergence of innovative formats that appeal to a broader audience. The recent par three tournament hosted by Grass Clippings gained significant traction, amassing over 300,000 viewers on the Golf Channel. This tournament showcased a unique knockout format that allowed spectators to engage directly with content creators and professional players on the same hole, effectively creating an electrifying atmosphere reminiscent of major tournaments. The shift toward more inclusive and entertaining golf experiences is indicative of a larger trend, where traditional structures are being disrupted by new models that prioritize fan interaction and accessibility.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode