

Golf’s Biggest Disruption Yet: Grass Clippings, YouTube Stars & The PGA’s Future
Feb 12, 2025
Jimmy Hoselton, founder of Grass Clippings, shares his vision of revolutionizing the golf industry through innovative formats and events. He discusses how YouTube golfers are reshaping the landscape, pulling a larger audience than traditional PGA pros. The conversation dives into the allure of night golf and the fusion of gaming with golf to engage younger fans. They also explore the impact of AI on broader tech dynamics, especially the intricate relationships between giants like Apple and Alibaba amidst U.S.-China tensions.
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Golf's YouTube Revolution
- Golf is experiencing a massive shift with YouTube creators gaining influence.
- A par 3 tournament by Grass Clippings garnered significant viewership, indicating a change in golf consumption.
Grass Clippings Tournament Success
- The Grass Clippings tournament, broadcast on YouTube and Golf Channel, drew large audiences.
- The unique format, featuring content creators and pro golfers on a par 3 course, proved highly popular.
Golfers as Entertainers
- Golfers are entertainers, and the PGA may have overstepped its control, similar to other sports organizations.
- This control has led to disruptions like the LIV Tour and Bryson DeChambeau's YouTube presence.