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Search with Candour - SEO podcast
Google helpful content and shift away from traditional SEO with Daniel Foley Carter
Nov 13, 2023
Daniel Foley Carter discusses Google's shift towards helpful content, the evolution of SEO practices from keyword stuffing to user-centric approaches, and the importance of user engagement over traditional SEO tactics. The podcast also touches on Google's use of AI in indexing, the significance of creating valuable content, and the promotion of user-centric content for SEO success.
40:27
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Quick takeaways
- Shift from traditional SEO to user-centric content is essential for success in modern SEO landscape.
- Establishing brand authority, user engagement, and trust signals are crucial components of modern SEO strategies.
Deep dives
Transition from Traditional to Modern SEO Practices
Traditional SEO practices, characterized by keyword stuffing and basic optimization techniques like jamming keywords into content and focusing on link building, have evolved significantly. With the shift towards modern SEO, Google's focus on AI and machine learning means that traditional tactics are becoming outdated. Content creation now emphasizes user-centric approaches, prioritizing end-user experience over keyword manipulation. Google's algorithms now require content to be valuable and relevant to users, moving away from keyword-centric strategies.
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Discover
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