AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Marketing Over Coffee Marketing Podcast
Katie Robbert on Marketing Strategy
Aug 11, 2023
Learn about the 5P Framework for strategic planning, bridging the gap between technical and creative marketing, the importance of competitive analysis, and the role of user stories in marketing strategy.
00:00
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- The 5P framework in marketing campaigns helps align goals, understand target audience, evaluate processes, choose platforms, and measure performance.
- User stories and competitive analysis are valuable tools within the 5P framework to define the purpose, facilitate communication, and identify strengths and weaknesses.
Deep dives
The 5P Framework for Strategic Planning
The podcast episode discusses the 5P framework for strategic planning in marketing campaigns. The 5Ps stand for purpose, people, process, platform, and performance. The framework helps marketers audit their marketing tactics and assess what is still working for them in an ever-changing landscape of technology and AI. Through the 5P framework, marketers can align their goals, understand their target audience, evaluate their processes, choose the right platforms, and measure their performance accurately.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode