Marketing Over Coffee Marketing Podcast
Katie Robbert on Marketing Strategy
Aug 11, 2023
Learn about the 5P Framework for strategic planning, bridging the gap between technical and creative marketing, the importance of competitive analysis, and the role of user stories in marketing strategy.
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Quick takeaways
- The 5P framework in marketing campaigns helps align goals, understand target audience, evaluate processes, choose platforms, and measure performance.
- User stories and competitive analysis are valuable tools within the 5P framework to define the purpose, facilitate communication, and identify strengths and weaknesses.
Deep dives
The 5P Framework for Strategic Planning
The podcast episode discusses the 5P framework for strategic planning in marketing campaigns. The 5Ps stand for purpose, people, process, platform, and performance. The framework helps marketers audit their marketing tactics and assess what is still working for them in an ever-changing landscape of technology and AI. Through the 5P framework, marketers can align their goals, understand their target audience, evaluate their processes, choose the right platforms, and measure their performance accurately.
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