Mind Pump: Raw Fitness Truth Trainer Bonus Series Episode 3: Assessments That Sell Training
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May 20, 2025 Discover the vital role assessments play in the fitness industry and how they can attract clients. Trainers learn the importance of clear communication by using simple terms that resonate with potential clients. Explore the psychology behind selling fitness effectively, building rapport, and demonstrating value. The discussion also highlights how targeted assessments can lead to significant improvements by addressing movement dysfunctions. Practical strategies for enhancing client commitment and retention are shared, making this a must-listen for trainers.
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Early Assessment Experience
- Adam Schaefer recalls early training assessments as a formality simply marking problem areas without real corrective action.
- His understanding deepened after learning corrective exercise and proper movement evaluation years later.
Assessment's Main Goal
- The primary purpose of the initial free assessment is to demonstrate your value to the potential client.
- It's not to collect exhaustive data but to convince them to hire you by showcasing your expertise in a short time.
Show Improvement in Assessment
- Show clients immediate improvements by demonstrating corrective exercises during assessments.
- This helps them feel the benefits, making your value obvious and convincing them to train with you.