The GaryVee Audio Experience How To Build A Successful Brand on Social Media | Sell & Scale Summit 2022
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Oct 17, 2022 Discover how to engage consumers effectively by navigating brand complexities. Uncover the power of underpriced attention in marketing and learn how to leverage organic social media, especially TikTok, for business growth. Dive into the concept of 'brandformance' ads and find out why creativity is the key to success in today's market. Explore the evolving landscape of social media and its impact on branding strategies.
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Garage Sale Excitement
- Gary Vaynerchuk values the thrill of finding undervalued items, like a cheap stuffed animal at a garage sale, more than closing big deals.
- He regrets not having access to platforms like eBay and Amazon during his youth, missing out on valuable learning experiences from reselling.
Business Training Grounds
- Selling online or working in retail provides excellent training for understanding business, especially demand creation.
- These experiences teach valuable lessons in interacting with diverse customers and creating demand.
Underpriced Attention
- Underpriced attention is crucial for business success and involves both math and art.
- This means finding cost-effective advertising and creating engaging content.