The Influencer's Edge Podcast with Speaker Paul Ross Ian Altman on Let Your Clients Do the Selling
Mar 5, 2024
32:37
Help Your Client Root for You Over Alternatives
Too often when faced with competition, even seasoned professionals might not know what to do. It’s natural for team members to start discounting in hopes of winning the business. But, what if there is a better way? In this session, Ian Altman flips traditional approaches to competition on its head covering key pillars from his bestselling book, Same Side Selling.
Tune in to hear Ian Altman’s answers to questions such as:
- What is Same Side Selling?
- What is the greatest misconception about how executives make and approve decisions?
- How do you suggest that we earn the attention of folks who won’t even give us the time of day?
- You mention three elements that drive consistent growth. What are they?
- How can we avoid the trap of being seen as commodity by our clients?
- And much, much more!
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The post Ian Altman on Let Your Clients Do the Selling first appeared on The Influencer's Edge Podcast with Speaker Paul Ross.