In Episode 7 of my docuseries with brand partner Drift, we go inside a rising star in B2B, Lessonly. The company's internal principles guide everything they do, and they articulate some very atypical but refreshing principles. Underpinning every principle and every action spawned from those principles is one core concept: Psychological Safety. 

Hear why it's so dangerous to overlook this idea, and the very real ways it's changed Lessonly's team for the better. Plus, why is the company's VP of Marketing Kyle Lacy spraypainting 700 toy llamas gold in his garage? 

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My book, Break the Wheel, is about questioning best practices to think for yourself. If you want to make better decisions, faster, in your unique context, check it out on Amazon: https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/

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